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Chapter 2 Chapter 6 |
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| 7.1 | Survey target audiences to measure changes in behaviors and beliefs. This will quantify the effectiveness of the education and marketing strategies in this plan. |
| 7.1.1 | Performance Measures: Survey every 2 years, beginning in 2007. Publish results within 6 months of completion. |
| 7.2 | Adapt and deliver the survey to measure the effectiveness of individual programs. Measuring the effectiveness of particularly important strategies will require a more detailed response than may be possible with a biennial survey. Adapting the survey will allow data collection to be more consistent. |
| 7.2.2 | Performance Measure: Measure the effectiveness of specific individual programs, beginning in 2007. |
Federal and state transportation programs including the Congestion Mitigation and Air Quality Improvement Program, Surface Transportation Program, and Illinois Transportation Enhancement Program; Chicago Department of Transportation.
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6.2
6.2
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Chapter 5