Download Accessible PDF

Plan Contents

Executive Summary


Chapter 1
Bikeway Network

Chapter 2
Bicycle-friendly Streets

Chapter 3
Bike Parking

Chapter 4

Chapter 5

Chapter 6
Marketing and
Health Promotion

Chapter 7
Law Enforcement
and Crash Analysis

Chapter 8
Bicycle Messengers





Download PDF


Chapter 6

Objective Five:
Promote Chicago as a destination for bicycle tourism.


5.1 Publicize opportunities for bicycle touring and rental in Chicago. Distribute information to tourist bureaus, hotels, youth hostels, and regional travel magazines. Identify self-guided bike tours. Feature information on Chicago Web sites, including the Bicycle Program’s.
5.1.1 Performance Measures: Distribute bicycle touring and rental information to 50 – 100 locations per year, beginning in 2006. Identify 3 – 5 self-guided bike tours in 2006. Feature information on bicycle touring and rental on 3 – 5 Web sites by 2007.
5.2 Promote Chicago as a destination for bicycle tourism. Tourists could be attracted to Chicago for bicycle events, city rides or longer tours (e.g., along the Grand Illinois Trail). Visitors could extend their trip by a day or two. “Active” tourists can contribute significantly to Chicago’s economy. Bicycle tourism in the Outer Banks region of North Carolina, for example, generates $60 million in annual revenue, creating or supporting 1400 jobs.5
5.2.1 Performance Measures: Prepare a bicycle tourism marketing plan by 2007. Implement key recommendations by 2008.
5.2.2 Best Practice: North Carolina Department of Transportation, Pathways to Prosperity

Possible Funding

Chicago Office of Tourism; Chicago Convention and Tourism Bureau; Illinois Bureau of Tourism; Chicago Department of Transportation; participating businesses and agencies.

<- Previous: Objective 4

Brought to you by Mayor Rahm Emanuel and the Chicago Bicycle Program. This website is designed to be accessible to all users. We welcome suggestions and comments from Bike 2015 Plan site visitors.