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| 5.1 | Publicize opportunities for bicycle touring and rental in Chicago. Distribute information to tourist bureaus, hotels, youth hostels, and regional travel magazines. Identify self-guided bike tours. Feature information on Chicago Web sites, including the Bicycle Program’s. |
| 5.1.1 | Performance Measures: Distribute bicycle touring and rental information to 50 – 100 locations per year, beginning in 2006. Identify 3 – 5 self-guided bike tours in 2006. Feature information on bicycle touring and rental on 3 – 5 Web sites by 2007. |
| 5.2 | Promote Chicago as a destination for bicycle tourism. Tourists could be attracted to Chicago for bicycle events, city rides or longer tours (e.g., along the Grand Illinois Trail). Visitors could extend their trip by a day or two. “Active” tourists can contribute significantly to Chicago’s economy. Bicycle tourism in the Outer Banks region of North Carolina, for example, generates $60 million in annual revenue, creating or supporting 1400 jobs.5 |
| 5.2.1 | Performance Measures: Prepare a bicycle tourism marketing plan by 2007. Implement key recommendations by 2008. |
| 5.2.2 | Best Practice: North Carolina Department of Transportation, Pathways to Prosperity |
Chicago Office of Tourism; Chicago Convention and Tourism Bureau; Illinois Bureau of Tourism; Chicago Department of Transportation; participating businesses and agencies.
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Chapter 6